With business growth comes expansion. A great way to expand and get your product out there is by selling on consignment at retail stores.
At Yoco we’ve recently partnered with Digicape and started selling our card machines at their branch in Gardens, Cape Town. It’s been a great experience for us and we’ve learnt a lot throughout the process.
2. Staff Training
3. Let people know where you are
Your social media pages are an interactive way to let your community know that they can now find your products in more places.
Including this information on both your and your retails partner’s websites is also good for creating awareness. Be sure to include this as part of your retail agreement, as the retail store’s website is a good place to create awareness of your product in a new audience.
If you send out a weekly / monthly newsletter to your existing base, this is also a good place to include the fact that you’re now available in retail stores. Be sure to include both your and the retails store’s logos to create familiarity with your customers.
4. Packaging and display
A big learning for us was to ensure that your product / packaging stands out in the store. The Yoco launch kit boxes are white and don’t draw much attention, as previously we only sold through our website. This meant that customers saw images of the actual card readers, and not the packaging they came in (so there was no need for the packaging to be eye catching).
However this is not the case when selling in a retail environment. Product packaging is one of the first things that people notice, so make sure yours stands out in the crowd. We created a bright blue sleeve to fit over the launch kit, so that it’s more noticeable in store.
Within the store, get your products to be displayed where there is maximum customer traffic and eyeballs.
Want to check out Yoco at Digicape? Pop in to their store in Gardens, Cape Town. Watch this space for expansion to more stores – coming soon!