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insights and advice

How to use colour psychology in e-commerce to boost sales

Colour psychology has long been used to convey brand personality and influence customers by evoking specific emotions. Here’s our crash course on how to take advantage of the power of colour to boost your e-commerce sales.

durban

Afrikan Passion Designs: A line of love & eco-edge

The innovative approach that grew Afrikan Passion Designs – Nombuso Khanyile and Nisbert Kembo’s leather shoe and bag business.

Alistair Barnes from Ballo in his store in Cape Town.
cape town

Seeing business differently: how Ballo puts the planet before profit

Can you be sustainable and be profitable? Alistair Barnes from Ballo Fashion talks to us about how his business does it.

A stall for Granadilla Swimwear.
cape town

Granadilla Swimwear: In love with summer

Adam and Joshua started Granadilla Swimwear as a love note to Cape Town summers. Now their business is heating up. Read their story.

Thilo Moodley of Thilo's Timeless Closet.
durban

Finding a niche market with Thilo’s Timeless Closet

Thilo has made her name by providing a unique service to an overlooked part of the fashion market. Here’s how she found her market niche.

Mpumelelo Mtintso, founder of Book Ibhoni riding past Vilakazi Street.
johannesburg-based businesses

Books on bikes with Book Ibhoni

Mpumelelo Mtintso has founded a business based on community and tourism. Read his interesting journey and about Book Ibhoni.

Read More

An image of a coffee shop in an article on beating a sales slump.

Beat the sales slump: working on your marketing

black-friday

10 tips: using social media for customer service this Black Friday

A failed payment on a Yoco card machine as seen on the connecting mobile device.

Why your payment failed

Behind the scenes for the Yoco For The Sales campaign.

Behind the scenes of our For The Sales video

Tips on taking your business to the next level.

Business tips to go the next level

A Yoco event on business growth hosted by the CCDI.

Top business growth learnings from local entrepreneurs

The Yoco popup store in Maponya Mall in Soweto.

Behind the scenes of the first Yoco Pop Up Store in Soweto

The Yoco Go and its packaging.

Yoco Go reviews

A screenshot of a person doing a Google Search.

How to get your business website to the top of Google Search

An image of a open store with no customers in an article about beating a sales slump.

Beat a sales slump: Working on yourself

A picture of a merchant working on the Business Portal.

Filter and export your sales history

The Yoco Business Portal screen in article about the uses of the Portal for reconciling accounts and in the course on small business finances.

Yoco POS Sales Reconciliation

A business owner working alongside his employee.

The new minimum wage and how it affects your business

covid-19-hospitality-1200x675

Managing a hospitality business during COVID-19

covid-19-support-small-business-directory

Support Small: will you join the movement?

An image of a Yoco merchant pairing their device in article about the cheapest data bundles.

The cheapest data bundles for Yoco merchants

The Small Business Pivot | Pandemic-inspired reinvention

A pic of the guys at Colombo Coffee in Durban in an article about motivating your employees.

Motivating your employees in busy times

covid-19-social-media-tools-1200x675

5 social media marketing tools for entrepreneurs

covid-19-face-masks-1200x675

Support Small: Yoco merchants selling fabric face masks

Putting your the official stamp on your business.

When should you register your business?

The Small Business Pivot | The Yoco Guide

COVID19-yoco card machine-1200x675

COVID-19: How to sanitise your card machine

How to pivot your food business during COVID-19

The top apps for entrepreneurs.

Top 8 apps for entrepreneurs

covid-19-payment-relief-banks-1200x675

COVID-19 Payment Relief with South African Banks

covid-19-gift-vouchers-1200x611

A marketer’s guide to gift vouchers

Julie Taylor, founder of Guns & Rain.

How to go from corporate to business

An image of the Yoco and Xero integration.

Setting up your Xero and Yoco Integration

Dustin Cormack Thompson from Ground Art Caffe.

How Ground Art Caffe simplify their finances with Yoco and Xero

The Yoco Bree Street store in Cape Town.

Right place, right time: launching the Yoco Bree Street Store

Yoco Capital, a unique short-term working solution for small businesses.

Yoco Capital Update in 2018

The Yoco offices in Parkhurst, Johannesburg.

Growing your business with small businesses

An image of a store open sign in an article about opening a retail store.

How to open a retail shop

Shannon McLaughlin in the Ubuntu Baba factory in a story about protecting intellectual property.

Whose intellectual property is it anyway?