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Meet Michael Smith of Sweet Moments Soft Serve in Hermanus.
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Michael Smith and Sweet Moments Soft Serve in Hermanus

Michael is everyone’s favourite ice-cream maker. Hailing from Hermanus, he understands that he plays an important role in his community.  

“It’s a privilege to serve a good product, at a good price, and to have the people come back again.”

Michael started his business in 1996 due to his love for ice-cream, and has since become a prominent figure in the community. When asked about how he survives during the off-peak season when ice-cream isn’t a hot commodity, he says that he does just fine. To him, his business does well if he always leaves his house; even if he only sells his ice-cream to one person that day, that pleases him. 

“I can’t go anywhere in Hermanus. The kids always shout ‘mommy, there’s the ice cream man!’ When I’m off at work, I’ll have people asking ‘why are you walking on the beach? Why aren’t you selling your ice-cream?’ I’ll even have people asking me if I remember them. People love my ice cream and that makes me feel good.”

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Contributors: Nomathemba Nkosi, Noluthando Pupuma, Vasanthie Naidoo, Faizel Emam, Thobekile Masuku, Michael Smith, Elizabeth Van Der Walt, Solomon Mananga, Willene De Villiers, Louis Petrus Nigrini, Wynand Burger, Gené Strauss, Rudolf du Preez, Ronel Germishuys, Carolyn Malan, Rudolph Dante, Pierre Versfeld, Chantal Bezuidenhuit, Marice Mercuur, Phillip Modiba, Paballo Motsifane, Ben Schempers, Jan Potgieter, Suné Van Jaarsveld, Karen Bezuidenhout, Hendrik Eksteen, Yanick Bathfield, Matthew Brownell, Gregor Rohrig, Robyn Viljoen, Gugulethu Hlekwayo, Lunika Phillip, Caitlyn Leigh and Elton Dick.