5 social media marketing tools for entrepreneurs

Tish Haridass

8th April 2020

When you don’t have a big budget for marketing, you need to make sure that the tools and platforms you use perform to their full potential. Here are our top five picks to get your social media marketing toolkit up to scratch.

1. Canva for social media content creation

Use Canva to create beautiful social media posts quickly and conveniently. They have a range of templates for you to choose from to make your Instagram page award-worthy! Canva has a free plan which gives you access to their basic services, and for $10 to $13 a month, you can subscribe to their Pro plan which is useful if you want to upload your own logos and make customised templates. Pro tip: You can publish directly to your social media pages from Canva. Click here to learn more.

2. Facebook Creator Studio for profile management

Most small businesses use Facebook or Instagram for their marketing as these are the easier platforms to create and connect on.

The Facebook Creator Studio app is perfect for managing both of them. Upload and schedule your posts, and get quick access to your analytics on-the-go.

This app, like all Facebook Business apps, is free to download.

Pro tip: Facebook has a number of apps to manage Business Pages. You may not need them all so do a little research before you choose.

Click here to learn more.

3. Later for calendar planning and scheduling

Later is a scheduling platform that works for Instagram, Facebook, Twitter, and Pinterest. Visualise your content in a calendar and schedule posts all in one place. If you have a little extra in your marketing budget, their Power User and Small Business plans include features like scheduling Instagram stories and getting hashtag suggestions. Pro tip: If you don’t use a paid platform for creating content (for example, if you take your own photos for content) then a paid plan on Later is a good option for you! Click here to learn more.

4. Social Champ for bulk post scheduling

If your social media plan relies on high volume resharing rather than unique content, Social Champ is the platform for you. Coming in at $10 a month with excellent customer service, Social Champ helps you to not only schedule bulk content for most social media platforms but also find and reshare interesting content. Click here to learn more.

5. Pocket for saving content ideas and inspiration

Now that you’re officially a social media content creator, you will want to start saving ideas and content you find to help fill up your content plan. You can add Pocket to your browser to save links with the click of a button, or email links to add@getpocket.com to save them to your list. Pro tip: Save up as many inspiration posts as you can so that when you sit down to create a week or month’s worth of content for your business, the ideas flow. Click here to learn more.

And those are our top 5 social media marketing platforms! You might be thinking, “How do I know which ones to choose?” Well, that depends on what your strategy is.

Join our community group here to talk social media strategies for small business and more.

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Tish Haridass

Tish is a writer and strategist with a background in digital marketing and copywriting. She helps brands develop strong, authentic personalities through content creation.