2022 has been a year, so you’re forgiven if you haven’t had a chance to read all of our blogs. As our holiday gift to you, we’ve rounded up some of our best blogs. From practical tips on wooing customers and mastering SEO to future-proofing your business and using TikTok to engage with your customers, we’ve got you. So grab your beverage of choice, find a quiet spot, and get reading.
Using TikTok for small businesses: is it a hit or miss?
With over a billion users (!), TikTok is infamous for everything from spawning viral dance challenges to galvanising Gen Zers to embrace social activism. It’s also a powerful tool for small businesses to drive engagement and build a following. From its Small Business Resource Centre to its impressive analytics, TikTok is helping small businesses just like yours. If you’re not sure where or how to start using the social media behemoth to your advantage, we’ve got you covered.
5 steps to kicking off a killer customer loyalty program
The secret sauce to raking in the big bucks? Customers who’re head over heels, cupid got me in the feels, in love with your brand. But to benefit from what’s arguably the most potent marketing tool out there, you need to give them a reason to swipe right in the first place, courtesy of a loyalty program that people derive genuine value from. To get you started, we’ve tapped into our learnings from working with thousands of small businesses (just like yours) to compile an end-to-end guide that walks you through each step to creating a killer loyalty program. Packed with all the info you need to woo your customers and convert them into life-long brand advocates, this blog has the deets.
SEO for small businesses: 5 quick tips for getting optimised for success
Every business (yes, every single one), needs to have an online presence. Regardless of whether you sell vetkoek or vellies, do business at a flea market or in flagship store, new and existing customers need to be able to find you online. Because if they can’t, you’ll lose out to a competitor who’s besties with Google. You don’t need to spend tons of cash on a fancy website either – all you need is a little bit of SEO know-how. To help you do this, we’ve got five, super easy tips for optimising your website for search – no tech know-how or RRR required. Read it here.
How to use online engagement for offline sales
Following on from the point above, all businesses need to engage with their customers online – regardless of where they do business. Your customers are living their best lives online, which is good news for you, as it gives you plenty of opportunities to strike up a conversation, develop a relationship with, and ultimately convert them into brand advocates. If you’re not sure where to start, have a look at our tips to easily (I promise) engage with new and potential customers online. Read it here.
How to future-proof your small business
Recent history has taught us that the world as we know it can be flipped on its head in the blink of an eye. And the small businesses that survive are those that can adapt, quickly. But to be able to do this, you need to prepare before things go pear shaped. If you’re not sure where to start, we’ll walk you through the five most important things that you can do – starting today – to ensure that your livelihood has the best chance of surviving whatever life throws at us next. See our our guide, here.
Happy reading and happy holidays fam <3
