Every time you shop small you contribute to employment, build other local businesses and grow the community. 

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Do SA shoppers value small business?

We surveyed nearly 1000 shoppers and small business owners to find out if shopping at small businesses was important to South Africans.

99.8% of shoppers value the contribution of small businesses in their community.

We surveyed nearly 1000 shoppers and small business owners to find out if shopping at small businesses was important to South Africans. As consumers, do we value the contribution that small businesses make in our community? And as business owners, why is it important for people to support local businesses?

The response from consumers was overwhelmingly positive.

99.8% of shoppers value the contribution of small businesses in their community.

“Small businesses are about passion and quality. With support, we could grow into the bigger enterprises of the future.

– Health, Beauty & Fitness business based in Johannesburg.

Why shop small?

There are big numbers when you shop small

On average, small business owners source their products and services from 30 local suppliers. They spend between R92 181 and R104 012 on their suppliers each month.

The average small business owner employs three to four individuals and spends between R49 916 and R61 746 on wages and salaries each month.

Support for small business not only comes from shoppers, but from other small business owners. 91% of the business owners surveyed prefer to source their goods/services from other small, local suppliers.

On average, small business owners source their products and services from 30 local suppliers. They spend between R92 181 and R104 012 on their suppliers each month.

Not only do small businesses help other businesses thrive, but they support individuals in those communities too. The average small business owner employs three to four individuals and spends between R49 916 and R61 746 on wages and salaries each month.

The importance of peak season

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Businesses that earn more revenue during peak season than any other time of the year.

 
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Percentage of annual revenue made during peak season for small businesses.

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Percentage of businesses that would need to reduce their staff count after a poor peak season

0 %

Percentage of businesses that would need to close down after a poor peak season.

 

Shopping at local businesses during festive season has a major impact on their success, and on the lives of their employees and the other local businesses they support.

A poor peak season has serious consequences for small businesses. Most businesses will reduce stock and take out a loan after a poor peak season. 15% of businesses would have to reduce their number of employees and 8% would have to close down altogether.

How do small businesses make the most of season?

The vast majority of small business owners put in more work during peak season. 81% work overtime, with 52% working more than 10 extra hours each week!

The top three ways that business owners take advantage of festive season are:

Invest in extra stock

Increase their daily trading hours

Invest in extra marketing

Invest in extra stock

Increase their daily trading hours

Invest in extra marketing

Show your support for small businesses.

This peak season, support small businesses in the biggest way possible – shop there.

Find amazing small businesses near you on our online small business guide.